Interim One
Flag Mountains
This concept is based on the adage “as
old as the hills.”
The Ihi is our flag and what it stands
for is outdated and needs to change. It
comes from a time of European dominance and racial oppression. This
is shown through the “European” flag being juxtaposed on to a
bigger mountain in the forefront of the poster. This mountain takes
up most of the poster because the European flag is the primary flag.
The Maori flag, although it has been an official flag since 2009,
takes a backseat as it is rarely used in an official capacity.
This design uses the logical argument,
or Logos, that it’s time for a change. We are one nation, a
Multicultural one, not a bi-racial one anymore. We should have one
flag that unites us as a country and makes us all equals. It seems
silly to unintentionally uphold the values of a by-gone era by having
two separate, and more
importantly, unequal flags representing us.
Kiwiburger
This Design
Parodies the kiwiburger ads and packaging created by McDonalds. At
first glance it appears as though this poster pays Homage or Pastiche
to the McDonalds ads, until you read the tagline. This gives away the
true Ihi. It implies that the world sees us only as these cliched
Kiwiana icons, but we know we are so much more then those things, and
we need to show the world that. The title line also uses subversion
to show a “re-branding” of our flag
from the United Kingdom’s legacy, to something that expresses our
Kiwidom. Overall, this poster uses Pathos by making you think about
what it truly means to be a kiwi and inspiring national pride.
Pavlova Debate
This concept plays on the
pavlova debate; is pavlova a Kiwi recipe or an Aussie one.
The Ihi is for Kiwis stand
up and show the world we are not an Australian state. We are our own
nation and proud of it. Placing the pavlova on a cake stand decorated
with kiwi icons denotes this pride by raising kiwidom up on a
pedestal. The use of the pavlova combined with the tagline is
satirical. Using Pathos, it goads kiwis into thinking about the
similarity between our flag and Australia's , and hopefully, into
making a change.
The Bull
This is based off of
old-fashioned satirical cartoons. I chose this style because it links
nicely to the age of the flag to illustrate a by-gone era. The
cursive script adds to the aged feel particularly in comparison with
the modern tag line.
I’ve
used three metaphors pertaining to the satirical image of the bull.
if you haven’t already worked it out, the
bull is John Key. He has been “a bull at a gate” and “a bull in
a china shop. “ these metaohors refer to the indelicate way John
Key has forged ahead with the flag change referendums, despite the
concerns that have been raised particularly over the cost. This is
shown through the bull frivolously throwing, or rather kicking money
at the flag. The Ihi is shown in the line “grab the bull by the
horns.” This prompting people to take charge of the situation. The
money is already spent regardless of whether we change the flag or
not. So it is up to us whether or not we get something out of the 26
million dollars. Therefore this poster employs Logos. We can vote for
a flag change and bring our flag into the 21st
century. Or we can let that money be wasted on bureaucracy.
Interim Two
This design is derived from the adage "no use crying over spilt milk". I wanted the message to be clear and unarguable so i used a simple black and white photograph. I have left the lino as a background so as not to lose the beautiful milk splash details. I have oriented this in landscape to give it more of a flag appearance, as i have not visually referenced the flag debate. see the bigger picture implores the viewer to understand that it is too late for the money to be spent on anything else. there is no point complaining about it further.
This design comes from the phrase "when life gives you lemons, make lemonade". the squeezed lemon is a visual metaphor for the money already being allocated to the referendums. Whether we get a new flag or not, that 26 million dollars is going to be used on the referendums. To get the best out of that money we must "make lemonade" and vote for a new flag.
